Product Design

If not properly planned, product design can often be an expensive drain resources. Success very much depends on the core competence of the organisation. This is where Cogent can add value to existing capabilities. We understand the challenges that the industry faces when bringing offsite solutions to market. We can help companies achieve new, innovative processes that resolve potential problems. Our support covers everything - from initial concepts right through to the final solution.

With our team of specialist consultants, not only can we advise on the best routes to market, but we can also take care of much of the marketing activities for you in conjunction with our sister company, Radar Communications helping with product launch and profile raising.

The product innovation process can be simplified by close communication and collaboration with end users. This is where Cogent can provide positive and effective feedback - we can help develop:

  • New Product Briefing
  • Concept Generation & Assessment 
  • Prototype Evaluation 
  • Production Design & Simultaneous Engineering 
  • Product R&D 
  • Product re-engineering 
  • Design for manufacture of offsite solutions 
  • Product cost reductions 
  • Continuous improvement techniques 
  • Product certification

Benefits:

  • Formulation of new-product strategies, including identification of existing and future customers, product differentiation and overall objectives
  • Assistance with ideation and problem analysis through workshop facilitation and brainstorming
  • In-depth support and advice in product development and testing
  • Commercialisation, including branding and marketing
  • Enhanced product development to increase your competitive edge